Introduction
In today’s competitive hospitality landscape, standing out and attracting customers is more challenging than ever. For bars, breweries, and restaurants, creating a memorable customer experience isn’t just about offering great food and drinks—it’s about embracing technology to connect with your patrons in meaningful ways. That’s where Untappd for Business comes in.
Untappd, the popular beer discovery and social networking platform, has millions of active users who log and rate their favorite beers. For businesses in the beverage industry, Untappd for Business offers an innovative way to tap into this engaged audience. This platform provides tools to manage beer menus, enhance customer engagement, and drive foot traffic to your establishment. In this comprehensive guide, we’ll explore what Untappd for Business is, how it works, its key features, pricing, and how it can benefit your business.
What Is Untappd for Business?
Untappd for Business is a subscription-based service designed specifically for bars, breweries, restaurants, and other establishments that serve craft beer. It builds upon the consumer-facing Untappd app, which allows users to check in beers, rate them, and discover nearby venues offering their favorite brews.
For businesses, Untappd for Business acts as a dynamic marketing and management tool. It enables establishments to create, update, and share real-time beer menus with the Untappd community, both on the app and on customizable digital displays. The platform also provides analytics and insights, helping businesses understand customer preferences and trends in the craft beer market.
Why Is Untappd for Business a Game-Changer?
Untappd for Business offers several unique advantages, including:
- Enhanced Visibility
By using Untappd for Business, your venue becomes discoverable to millions of Untappd users who are actively searching for great beers and venues near them. This means your bar or brewery is more likely to appear in search results, bringing more customers through your doors. - Streamlined Menu Management
Managing beer menus manually can be a hassle, especially if your offerings change frequently. Untappd for Business simplifies this process, allowing you to update your menu in real time and automatically sync it to your website, social media, and digital screens. - Increased Customer Engagement
Untappd encourages interaction between your business and its patrons. Customers can check in beers, leave reviews, and tag your venue, creating valuable user-generated content and fostering a sense of community. - Data-Driven Decision Making
With access to detailed analytics, you can track which beers are most popular, identify customer preferences, and optimize your offerings based on real-time feedback.
Key Features of Untappd for Business
Let’s dive deeper into some of the standout features that make Untappd for Business an invaluable tool for beverage-focused establishments:
1. Real-Time Digital Menus
Untappd for Business allows you to create digital beer menus that are customizable and easy to update. You can:
- Display menus on your website.
- Share menus on social media platforms like Facebook and Twitter.
- Show menus on digital screens in your venue using Untappd’s integration tools.
2. Event Promotion
Hosting a beer tasting, trivia night, or tap takeover? Untappd for Business lets you promote events to your audience directly through the platform, ensuring your patrons stay informed and engaged.
3. Customer Insights
Gain access to valuable data about customer preferences, such as:
- The most popular beer styles and brands among your patrons.
- Check-in trends and peak business hours.
- Feedback and ratings from customers.
4. Social Media Integration
Untappd for Business seamlessly integrates with your social media accounts, making it easy to share updates, specials, and new beer releases. This feature saves time and ensures consistent branding across all channels.
5. QR Code Menus
The platform also provides QR code menu functionality, enabling contactless browsing of your beer offerings—a feature that became especially popular during the pandemic.
Pricing: How Much Does Untappd for Business Cost?
Untappd for Business operates on a subscription-based pricing model. As of 2024, the standard pricing is approximately $599 per year, though this may vary depending on your specific needs or promotions offered by Untappd. While the upfront cost may seem steep for small businesses, the return on investment can be significant due to increased customer engagement and improved operational efficiency.
How Untappd for Business Benefits Bars, Breweries, and Restaurants
1. Attracting New Customers
Untappd users are constantly searching for venues offering their favorite beers. By maintaining an updated presence on the platform, your business can draw in beer enthusiasts from near and far.
2. Saving Time and Effort
With centralized menu management, you no longer need to manually update chalkboards, print menus, or make individual social media posts. One update on Untappd automatically reflects across all connected channels.
3. Building Brand Loyalty
Untappd for Business helps you foster a loyal customer base by engaging directly with patrons. Respond to reviews, share their check-ins, and create special offers to keep them coming back.
4. Standing Out in a Crowded Market
In a saturated hospitality industry, differentiation is key. Being active on Untappd signals to customers that your establishment is modern, tech-savvy, and passionate about craft beer.
Case Study: How Untappd for Business Helped a Local Brewery Grow
Consider the case of Hoppy Haven Brewery, a small craft brewery in Portland, Oregon. After signing up for Untappd for Business, they experienced:
- A 25% increase in foot traffic due to their updated beer menu appearing on Untappd searches.
- Improved operational efficiency, saving staff hours each week by automating menu updates.
- Greater engagement on social media, with patrons tagging the brewery in their check-ins and reviews.
This demonstrates how leveraging technology can directly impact a business’s bottom line.
Getting Started with Untappd for Business
If you’re ready to elevate your bar, brewery, or restaurant, getting started with Untappd for Business is simple:
- Visit the Untappd for Business website.
- Sign up for an account and provide details about your venue.
- Customize your digital menu and integrate it with your website and social media.
- Start promoting your offerings and engaging with customers!
Conclusion
Untappd for Business is a powerful tool for bars, breweries, and restaurants looking to enhance their visibility, streamline operations, and build stronger relationships with customers. Whether you’re a small taproom or a bustling restaurant, this platform can help you stay ahead of the competition in the ever-growing craft beer industry.
Ready to take your business to the next level? Explore how Untappd for Business can transform your operations today.
